Register for our Broadband Webinar on Tuesday, July 28, 2020; from 2:00-3:00pm

Rural broadband presents a huge opportunity for electric utilities, but it’s vital to enter the market – or decide not to – with a comprehensive, objective analysis. Whether you are determining if broadband is in your utility’s future or are already moving forward into broadband, we suggest you consider and apply ten key considerations including:

  • Broadband is a for-choice business. If you enter the broadband market, you must ensure your staff, management, and board are ready to operate competitively, including a strong emphasis on sales, marketing, and customer service.
  • We encourage your utility to perform a thorough, tailored feasibility study: be cautious of advisors or consultants who promote no-risk deals or offers.
  • Know where failures have occurred and why. Common mistakes include underestimating build costs, overlooking make-ready costs, overestimating take rates, and underestimating staffing levels for maintenance and customer service.

Entering into the broadband market might be the correct choice for your utility, or it may be a high-risk venture. The webinar will review the ten key considerations that impact a broadband evaluation and deployment along with lessons learned from a selection of electric utility implementations.


Let us know if you can make it!

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