PSE invited to speak during APPA's Business and Financial Conference

September 17 - 20, Nashville, TN

PSE's Rich Macke will present:
Cost of Service: Transforming Theory into Reality
September 19   1:30 - 3:00 pm

As a public power utility, you set rates to recover costs, not to reap profits. Yet no matter how robust your cost of service analysis—customers don’t care. When you announce rate changes, reactions can be extreme. Should you change the way you perform cost of service analysis to keep up with industry trends? If so, how? How can you balance cost recovery with meeting customer expectations?

Visit APPA's conference website for additional information.